Hero Video or Background Video is one of the most effective way to engaging your audience on your website. It’s been proven that, people remember and respond to an audio-video than any text they read.
According to Forbes:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Embedding videos on landing pages can increase conversion rates by 80%.
- 90% of customers’ report that product videos help them make purchasing decisions.
As statistics says using videos in your website make more chance to get stuck in the minds of your consumers and become memorable. While video is the most effective digital marketing tool, its need to be use as a design element on your website. Just put any video in website is not enough. always keep in mind that place video at proper place and its relevant to your business. As per current web design trends, one of the effective web design trends 2021 is Hero Video which also called Background Video.
What is Hero Video
Hero Video refers to a very large banner consists a video in background and a creative big text on it. Background video prominently placed on the top of the home page in header section of a website. Because of its prominent place in the website, the hero video is the first visual element a visitor will see, when arriving on a website. So it’s must essential that you will include the most important content of your business in video. I have previously mentioned Hero Image web design trend, the concept of using a very large banner image used in website design. Hero video is almost same as hero image just use video Instead of image in background.
Benefits of using Hero Video in Web Design
In 2021 replacing the traditional image carousel and hero image banner, Hero Video become a key tool for brands looking to showcase a product or service. Below are some key benefits of using background video in web design.
- Capture Attention
- Quickly Deliver Your Message
- Visual Appeal
- Engage Your Website Visitors
- Boost SEO: Reduce Bounce Rate
If you want to know more advantages and benefits of using video on your website in detail, CLICK HERE I have write a separate blog on benefits of using video on your website.
As you can see, there are many benefits of using hero video in your website. It’s been said that 95% of the information on the web is written language. However, with current web design Online YouTube to MP3 Converter & Playlist Downloader trends the way they are, our Internet browsing experience may soon be overwhelmingly tied to video. So what are you waiting for? Turn on your Mobile, DSLR or Video Camera, start recording about your business which helps convince your website visitor to become your customer or hire a professional video maker who can help you craft the right story for your video.